Marketing is just as important for the community sector as it is for
any other type of organisation. Marketing enables you to build
awareness of an issue and to gain support from the public for your
cause. A marketing plan is a road-map that outlines how your marketing initiatives are going to reach your target audience and improve the success of your organisation.
This workshop takes you through some of the basics of marketing and how to go about developing a marketing campaign. You will learn how to create a marketing plan with measurable actions.